Generation by Osmo blends AI-fragrance creation with perfumery and market intelligence

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New York City, NY [March 5, 2025]— Osmo, the first company to digitize scent, today announced the launch of Generation, a groundbreaking fragrance house powered by olfactory intelligence (OI), a technology that turns data into scent. Through the use of OI, Generation brings together exclusive ingredients, advanced formulation tools, and real-world market intelligence, making it possible for brands and creators to create fragrances with more precision and creativity than ever before. 

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“Fragrance is deeply personal, but until now, creating it has been slow, uncertain, and often out of reach,” said Alex Wiltschko, founder and CEO of Osmo. “We developed olfactory intelligence to give brands more intuitive, data-driven, and creative ways to design fragrances. This isn’t just about making the process faster, but also smarter and more expressive to help brands create extraordinary products that resonate with consumers, comply with shifting regulations, and stand out in a crowded market.” 

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At launch, Generation introduces three exclusive fragrance ingredients, Glossine, Fractaline and Quasarine, created using OI technology. These ingredients are already being leveraged by some of the world’s leading beauty and personal care brands to offer new olfactive experiences that weren’t possible before.

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Beyond new ingredients, Generation is built to streamline the entire fragrance development process, helping brands move from idea to market more efficiently while staying ahead of trends. 

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Key innovations from Generation include: 

• AI-powered formulation tools that turns inspiration from texts or images into precise fragrance formulas
• Ingredients developed with sustainability and safety in mind
• Real-world predictive market intelligence to create fragrances that connect with consumers
• Faster development cycles to reduce time to market without compromising quality 

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“We’re thrilled to work with Generation to become the first museum to have its own signature scent,” said Michele Y. Smith, CEO of The Museum of Pop Culture (MOPOP). “Much like pop culture, our sense of smell evokes lasting memories, and our guests can now take those memories home with them through fragrance. Collaborating with Generation has opened up new creative possibilities, bringing the art of fragrance, Generation’s unique technology, and pop culture together in a way that’s never been done before.” 

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Built by a multidisciplinary team of experts in machine learning, sensory neuroscience, data science, perfumery, and analytical chemistry, and backed by Osmo, Generation offers brands the tools to create cleaner, more sustainable fragrances that meet modern consumer demands while pushing creative boundaries. 

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Generation also welcomes Florence Bagneris to the team as Vice President of Sales. With 20 years of experience in the fragrance industry, she most recently led sales for Prestige’s fine fragrance and developed strategic partnerships at DSM-Firmenich.

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Brands interested in working with Generation can contact hello@generationfragrances.com and visit https://www.generationfragrances.com/ to explore collaboration opportunities.

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About Osmo

Launched in January 2023 with $60 million Series A funding led by Lux Capital and Google Ventures, Osmo fuses machine learning, data science, psychophysics, olfactory neuroscience, electrical engineering, and chemistry in a multi-disciplinary approach to digitizing scent. The company has begun work in the flavor and fragrance market to create a new generation of better, safer, environmentally-friendly scent molecules and has broken new ground recently in developing captives, designing scents through images and words, and teleporting scent. Osmo has also begun work in the commercial (detecting fake products through scent) and public health (discovering new insect repellents) sectors, and expects to expand into others in the future. 

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Media Contact: 

Kari Porter

press@osmo.ai