Introducing Osmo Studio

For the first time, you can turn any word, image, or idea into an unforgettable, custom fragrance for your brand. This breakthrough AI platform runs on our proprietary Olfactory Intelligence, putting the power of sophisticated olfactory science and master perfumers in your hands.

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Notes: Woody

Green Field

We turn the science of scent into a platform for creativity.

Osmo combines AI, neuroscience, and perfumery expertise to teach computers how to read, write, and map scent. We call it Olfactory Intelligence — and it makes fragrance innovation faster, more scalable, and more creatively empowering than ever before.

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Go from concept to fragrance in weeks.

Every fragrance you design in Osmo Studio is informed by olfactory expertise, custom-formulated from scratch, and built specifically for your brief.

Imagine

Describe your ideal fragrance using text, images, or simply your imagination. Our proprietary Olfactory Intelligence—built in direct collaboration with master perfumers—generates unique formulas in real-time.

Sample

We formulate three custom fragrances based on your input and ship physical 2mL samples to your door to try and smell.

Iterate

Work with your dedicated fragrance advisor to give any feedback, notes, or modifications, and arrive at your final formula—confident it's been assessed for balance, performance, and commercial viability.

Launch

Once you select your fragrance, we work together to bring it to life and make it shelf-ready. We partner seamlessly with co-packers to streamline production so you can ship faster.

Harness industry-leading fragrance expertise, down to the last detail.

Customize every element of your scent.

Adjust notes, specify clean-beauty requirements, add or exclude ingredients—and watch our AI adapt the formula in real-time.

Refine your scent through guided iteration.

Work hand-in-hand with our fragrance advisors—amplifying what you like, removing what you don't—so the scent you land on is completely unique.

Explore your fragrance’s composition

Break down how your top, middle, and base notes interact to form a complete composition. Explore each note's intensity, function, and olfactive family to design with precision.

Powered by Olfactory Intelligence

We’ve built a proprietary AI model that teaches computers how to read and write smell. By turning scent into tools for creation, detection, and connection, Osmo is transforming one of the last uncharted senses into a digital, creative, and scientific frontier.

250K

Physical samples created

Molecules mapped

Human annotations of smell recorded

Molecules synthesized

Custom fragrance development, completely reimagined.

World-class perfumers

We have the world’s fragrance innovators in-house. Every formula is completely custom, and they’re involved at every step to ensure success.

Rapid turnaround

Move at the speed of culture — go from concept to compound in months, not years. Turn your vision into a custom fragrance without the back-and-forth.

Balanced performance

Certain ingredients don’t coexist well. Osmo flags and resolves conflicts for you, balancing performance and olfactive quality — all while adhering to your brief.

Low barrier to entry

We keep MOQs accessible. You don’t need a high volume to get started with Osmo; let us help you create a sample and produce your first batch.

Built to scale

Our enterprise-grade technology meets you where you’re at and supports you alongside your growth journey, whether you’re an indie brand or a global CPG firm.

Compliant ingredients

We handle U.S. fine fragrance requirements automatically, keeping you in the clear so you can focus on bringing your idea to life.

What brand leaders are saying

"AI is a tool here. It's a tool in the hands of some very intelligent and creative people, and it just adds to the process."

Jill Zachman, Founder, Tilted Chair

"It was smooth, it was easy, and we were listened to. We knew unanimously which one we wanted to move forward with."

Toni Godwin Sells, Chief Operations Officer, Museum of Pop Culture

"This has been such a labor of love, and I’m beyond grateful to have collaborated with Osmo and master perfumer Christophe Laudamiel to bring this fragrance to life. My top priority was creating a fine fragrance made only with safe ingredients—and being fully transparent about every single component in the formula. That kind of radical transparency is almost unheard of."

Alice Panikian, Founder, Kindred

"We've loved working with Osmo. They're changing how fragrances are being made—with their unique combination of AI technology, unique molecules, and the creative skillful hands of master perfumer Christophe Laudamiel. We can't wait to present Annindriya's newest creation to the world."

Tanja Deurloo, Founder & CEO, Annindriya Amsterdam

Recent recognition

Most Innovative Company in Applied AI for 2025

Technology Innovation of the Year 2025

Frequently asked questions

Can you accommodate formulation requirements, i.e. for "clean beauty" standards?

Yes. Our custom formulas are always compliant in the United States and follow the most current IFRA standards. If you would like to adhere to the specific retailer requirements for "Sephora clean," our Olfactory Intelligence-powered scent design system can formulate within those constraints.

What types of packaging options do you offer?

We offer end-to-end support from fragrance development to final packaging for fine fragrance. These packaging solutions come in two size options (30ml or 50ml) and range in style for bottles, caps, and boxes—so your product is tailored to your brand's vision, price point, and distribution strategy. You can also fully customize your packaging design, including graphics for labels and boxes.

Where are the products manufactured?

Our fragrances are developed and manufactured in our facilities in New Jersey, in collaboration with trusted production and co-packing partners to support scale.

What fragrance product formats can you support?

We are primarily focused on fine fragrance at this time, including formats such as perfumes and eau de parfums. We offer both fragrance oil (application-ready) and fully packaged, turnkey fragrance products (including bottle and packaging). We are quickly expanding into new categories and applications, so set up a call with one of our Fragrance Advisors to learn more. Regardless of the application, we always work with you to develop scents that are optimized with attention to performance, longevity, and overall sensory experience.

What are your MOQs timeline and pricing for a fragrance launch?

We offer competitive minimum order quantities for finished goods, speed to market, and pricing—our goal is to be more accessible for brand-builders and move at the speed of culture. Specifics can vary depending on the scope and details of your project, so we recommend setting up a call with one of our Fragrance Advisors to walk through your goals and provide more tailored guidance as a starting point.

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